Recognized as one of India’s leading branding partners for startups and small businesses, we combine strategic insight and creative flair to craft tailored brand experiences that establish a distinctive market presence.
Conceived to nurture entrepreneurial endeavor and shape a brighter future, we democratize professional branding acumen, rendering it accessible to nascent startups. Consumers have a hidden desire, we can help you find it.
Consumers don’t always know what they truly want. Their deepest desires remain unconscious. Our job is to uncover these hidden needs and craft messages and visuals that resonate on an emotional level, helping you tap into the instincts that drive buying decisions. Bridging the divide between bold ideas and real-world success, we empower entrepreneurs everywhere to turn visions into impact and build a brighter tomorrow. Our all-in-one startup branding approach marries creativity with strategy—shaping memorable brand identities, crafting authentic narratives, and designing seamless, user-focused digital experiences. Collaborating with over 200+ startups worldwide, we’ve brought bold visions to life—transforming them into thriving brands and earning our place as the partner of choice for small businesses and startups. We recognize the uphill battle of standing out, so we’ve crafted startup-specific solutions that marry rapid execution with strategic depth. Our global team of creative professionals and strategic thinkers is dedicated to the startup ecosystem, delivering bespoke branding and design services that drive impact at pace. From MVP launches to global expansions, we adapt our approach to match your growth stage, ensuring your brand evolves in step with your ambitions.
We deliver nimble, adaptable branding solutions custom-crafted for your startup’s evolving needs — designing every touchpoint to shape the precise market perception you want and make a memorable impact.
We assemble a bespoke squad of strategists, storytellers, and designers for every project—delivering fast, focused solutions that hit the mark. Grounded in sharp strategic insights and fueled by our passion for design, we craft original brands with genuine personality and purpose. Proudly counted among India’s top branding partners for startups and small businesses, we pair keen observation with meticulous creativity to empower ventures that leave a lasting impression. We speak the language of founders — fast decisions, bold moves, and design that drives traction from day one.
Supporting Entrepreneurship
We exist to empower founders and small businesses through strategic creativity that makes world-class branding accessible. By bridging the gap between bold ideas and real-world success, we help startups evolve confidently, building thoughtful brands that inspire growth and purpose.
Strategic + Creative Synergy
Every brand we craft is built on the harmony of insight and imagination. Grounded in research, psychology, and cultural understanding, our work moves beyond aesthetics to define meaning — creating brands that think strategically, feel authentic, and look timeless.
Structured for Startups
Our startup-focused framework delivers work with clarity, speed, and value without compromise. Designed around entrepreneurial realities, our process is efficient yet thorough — offering strategic branding that’s approachable, affordable, and built to scale with your journey.
High Agility & Adaptability
We bring agility to brand designing — assembling expert teams tailored to each project for fast, focused delivery. From MVP launches to global rollouts, our adaptable model ensures your brand stays consistent while evolving seamlessly over time with your business.
Consumer Psychology
True branding begins with understanding the consumer's hidden desire. We uncover what your audience feels before they think, transforming instinct and emotion into design, language, and brand experience — designing touchpoints that connect, persuade, and endure.
Experience & Credibility
With over 200+ startup collaborations across sectors and nations, we’ve built a trusted reputation as one of India’s leading creative branding agency. Our two decades of global experience bring depth, discipline, and creative precision to every emerging venture we shape.
Human + Honest Approach
Rooted in empathy and integrity, our process is deeply personal and purpose-driven. We treat every brand like a long-term relationship, crafting original solutions that help small businesses make a big, lasting difference. We creat every brand with clarity, conviction, and emotional resonance.
Fair & Transparent Pricing
We believe great branding shouldn’t be out of reach. Our pricing is clear, honest, and designed to fit a founder’s budget — offering strategic, high-quality creative solutions without hidden costs or inflated retainers. Every project is tailored to ensuring startups grow sustainably.
FOUNDER
Aditya Singh Bisht
Master of Design, IIT Kanpur
Aditya Singh Bisht is a visionary brand strategist and founder of Creative Branding Agency (formerly known as Arabella Design), established in 2017 with a singular purpose: helping startups create the right perception of their products and services in the minds of consumers. With a Master of Design from IIT Kanpur (9.25 CGPA), Aditya has brought over 195+ brands to life — transforming ideas from scratch into reputations that succeed in the market.
He has redefined the game by making world-class branding affordable and accessible for startup founders, enabling them to compete confidently against established players and achieve true self-reliance. Comfortable at the intersection of storytelling, systems thinking, and design execution, Aditya shapes brand identities, packaging, and digital experiences that scale, always informed by practical constraints and a relentless eye for refinement. In a remarkably short span, Creative Branding Agency has earned global recognition, winning prestigious international awards and consistently ranking among the top branding agencies in India. Through his work, Aditya ensures that strategic intent reliably converts into tangible, high-quality brand moments that help entrepreneurs realize their dreams.
CO-FOUNDER & CHIEF BRAND OFFICER
Suruchi Trivedi
Master of Business Administration, Mumbai University
Suruchi Trivedi stands at the intersection of design vision and execution, crafting brands with care so that they become enduring legacies that inspire trust and admiration. As Chief Brand Officer and Co‑Founder of Creative Branding Agency, she has built a studio devoted to helping ambitious startups and established businesses articulate their essence through brand design, thoughtful narrative, and strategy. Her work transforms ideas into brands—crafted with precision, imbued with emotion, and engineered for long‑term resonance.
With over 20 years of experience building and leading global brands across B2C, B2B, and B2G sectors, Suruchi has spearheaded several international award‑winning branding and marketing campaigns recognised at the EFFIEs, Cannes Lions, and ABBYs. Her career includes more than 14 years at Godrej & Boyce Mfg. Co. Ltd., where she held pivotal leadership roles such as Head of Master Brand Communications and Head of Godrej Design Lab. In these positions, she directed brand strategy, design innovation, and communication across diverse business units, strengthening Godrej’s reputation as one of India’s most trusted and progressive brands.
At Creative Branding Agency today, Suruchi ensures that strategic intent is not just imagined but meticulously realized—elevating client brands to achieve credibility, premium perception, and sustainable growth.
For Suruchi, branding isn’t just about visuals — it’s about creating legacies. She sees every project as a chance to craft something meaningful, something that will stand the test of time.
